Privacy Policy

Fishing Upstream is a DBA of Workhorse Holdings LLC, based in Cornwall, New York. This Privacy Policy explains what information we collect through our website at fishingupstream.com, how we use it, and the choices you have. When we say "we," "us," or "our" in this document, we mean Workhorse Holdings LLC doing business as Fishing Upstream.

The short version

If you visit our website without submitting the marketing assessment, we do not collect any personal information about you. If you complete the assessment and submit the form to receive a personalized breakdown, we collect the contact information and business details you provide, and we use that information to send you the breakdown and to communicate with you about our services. We do not sell your information, we do not share it with advertisers, and we do not use it for any purpose other than what you contacted us to do.

What we collect

Information you provide directly. When you complete the marketing assessment and submit the results form on fishingupstream.com, we collect:

• Your name
• Your email address
• Your business name
• Your city or town
• Your website URL (if you choose to provide it)
• The type of business you run
• Your answers to the nine assessment questions
• The grade and channel scores calculated from your answers

Information collected automatically. Our website may automatically collect standard technical information when you visit, such as your browser type, device type, general geographic region based on IP address, the pages you visit, and the date and time of your visit. We do not use this information to identify you personally, and we do not use tracking cookies for advertising or profiling purposes.

How we use your information

We use the information you provide to:

• Send you a personalized marketing breakdown based on your assessment results, typically within 48 hours of submission
• Follow up with you about the breakdown, answer any questions you have, and discuss whether Fishing Upstream services might be a fit for your business
• Communicate with you if you become a client
• Improve the assessment and our services over time by understanding patterns in the responses we receive
• Send you occasional marketing communications about Fishing Upstream services, new offerings, or content we believe may be relevant to your business

Every marketing email from us will include a clear unsubscribe option. Transactional messages related to your assessment or to services you have requested are separate from marketing communications and will always be sent as needed to fulfill your requests. We do not sell your information, share it with advertisers, or use it to build advertising profiles.

Who we share your information with

We share your information only with service providers who help us operate the website and communicate with you. These providers are contractually required to protect your information and use it only to provide services to us. They currently include:

• Our form submission handler, which receives assessment submissions and forwards them to us
• Our email service provider, which delivers the emails we send you
• Our website hosting provider, which delivers the website to your browser

We do not sell, rent, or trade your information to third parties. We do not share your information with advertisers or data brokers.

If we are required by law to disclose your information — for example, in response to a valid legal process — we will do so, but only to the extent required.

How long we keep your information

We keep your assessment submission and contact information for as long as it is useful for us to be in touch with you. If you ask us to delete your information, we will do so within 30 days, except where we are required to retain certain records for legal, tax, or accounting purposes.

Your rights and choices

You have the right to:

• Ask what personal information we have about you
• Ask us to correct information that is inaccurate
• Ask us to delete your information
• Ask us to stop contacting you at any time

To exercise any of these rights, email us at legal@fishingupstream.com. We will respond within a reasonable timeframe, typically within 30 days.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what categories of personal information we collect and the right to opt out of any sale of your personal information. As stated above, we do not sell personal information to third parties.

If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and UK GDPR, including the right to access, correct, delete, and port your personal information, and the right to object to or restrict processing. To exercise these rights, email us at legal@fishingupstream.com.

How we protect your information

We use industry-standard security measures to protect the information you provide. This includes encryption of data in transit (HTTPS), secure form handling, and limiting access to your information to only the people and services that need it to operate the website and communicate with you.

That said, no system is perfectly secure. If we ever have a data incident that affects your information, we will notify you as required by applicable law.

Children

Our website and services are intended for business owners and are not directed at children under the age of 13. We do not knowingly collect information from anyone under 13. If you believe a child has provided us with information, please contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be announced through the website. Continued use of the site after changes indicates acceptance of the updated policy.

Contact us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Workhorse Holdings LLC
d/b/a Fishing Upstream
Cornwall, New York
legal@fishingupstream.com